Our North Star

​Affordable, available and safe food​

Commercial and economic sustainability/viability for food producers, allied industries and rural communities ​

Food production through the lens of national security 

Resilience of our natural and commercial food producing assets ​

National economic growth – delivering real GDP improvement

The role of scalable science and technology to mitigate environmental impact (inc. the effective use of data)​

Effective knowledge transfer channels to ensure that research and development findings are communicated, understood and implemented at farm level. ​

The adoption of farm practices commensurate with food production that can benefit the environment 

​Realistic and universally agreed targets/KPIs for farm profitability, food security, carbon, nature recovery and natural capital ​ 

Effective communication to the ‘key audiences’ that better explains the complex dynamics of farm practice/economics, ‘agriscience’, and the environment, across:​ 

• Government/policy making​ 

• Regulatory departments ​

• Industry colleagues ​

• Corporates ​

• Consumers/taxpayers